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Value Proposition: Internal Auditing's Value to Stakeholders

What should the governing bodies and senior management expect from internal auditing?

To help internal audit activities effectively communicate the value of their work to primary stakeholders — such as audit committees, boards of directors, management, and audit clients — The IIA has developed an easy-to-understand message tool. It’s memorable and adaptable.

Communicated visually by three intersecting circles, the “value proposition” is based on the three core elements of value delivered by internal auditing to an organization: assurance, insight, and objectivity. Focusing on these three core internal audit concepts within your communication with stakeholders will enable them understand the core value your internal audit activity provides.

Value Proposition Internal AuditingInternal Auditing = Assurance, Insight & Objectivity

Governing bodies and senior management rely on internal auditing for objective assurance and insight on the effectiveness and efficiency of governance, risk management, and internal control processes.

To expand the explanation of internal auditing’s value, it can be defined by sub-values:

Value Proposition Assurance


ASSURANCE = Governance, Risk & Control 

Internal auditing provides assurance on the organization’s governance, risk management, and control processes to help the organization achieve its strategic, operational, financial, and compliance objectives.

Value Proposition Insight


INSIGHT = Catalyst, Analyses, & Assessments

Internal auditing is a catalyst for improving an organization’s effectiveness and efficiency by providing insight and recommendations based on analyses and assessments of data and business process.

Value Proposition Objectivity


OBJECTIVITY = Integrity, Accountability, & Independence

With commitment to integrity and accountability, internal auditing provides value to governing bodies and senior management as an objective source of independent advice.


NOTE: Because internal auditing is a global profession, alternate values may be considered in the intersecting circles to accommodate language translation. Suggested alternate values include: compliance, counsel, consultation, value-add, recommendations, support, constructive, efficiency, credibility, quality, and competence.

Downloads and Links

The Value of Internal Auditing for Stakeholders
English     Spanish     French     Japanese     Portuguese
Brochure that can be used to help your stakeholders understand the value of internal auditing

Internal Auditing: Assurance, Insight, and Objectivity
PowerPoint presentation and flyer on how internal auditing provides value to audit committees, governing bodies, and senior management

Adapting the Value Proposition for Local Cultures
Document explaining how the descriptors and sub-descriptors for the value of internal auditing can be adapted for use in various cultures and languages