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The Institute of Internal Auditors North AmericaBreadcrumb SeparatorNewsBreadcrumb SeparatorTrending Blog: Creating Awareness with Internal Audit's Stakeholders: Sometimes It Takes "Marketing"

Read Richard Chambers' Latest Blog
Creating Awareness with Internal Audit's Stakeholders: Sometimes It Takes "Marketing"

In his blog, IIA President and CEO Richard Chambers, CIA, CGAP, CCSA, CRMA, shares his personal reflections and insights on the internal audit profession. Here's an excerpt from his latest post:

At The IIA’s recent International Conference in London, I heard a colleague mention that he absolutely hated explaining internal auditing to non-auditors. “When I have to ‘sell’ people on the internal audit function,” he said, “it feels too much like what a used-car salesman does. It just doesn’t feel professional to me.”

His comments didn’t come as a surprise to me. I know there are many who don’t like the idea of having to “promote” their internal audit functions. But his words still concern me. Because my blog is intended primarily for internal auditors, I will skip past the issue of professionalism among those who routinely “sell” as part of their job and cut to the chase about our profession.

Read the full Internal Auditor Online blog post from IIA President and CEO Richard Chambers.